Article· Build Notes
Why we built Blueprints
Why we built Blueprints, how teams share AI workflows, what safety checks mean, and what we’re working on next.
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About
Alex works on AI and software products at G2. His career spans pricing, product strategy, founding companies, and an acquisition, with a consistent focus on understanding what people truly value. He helps teams find useful evidence, make tradeoffs clear, and prove value before scaling.
Contributions (15)
Article· Alex David
AI should widen your product team’s field of view—not choose the roadmap.
AI agents can help lean product teams monitor more customer evidence, corroborate patterns, and prepare better problem briefs. Humans should still decide what the company builds.
Read articleArticle· Alex David
The AI code-review tax is temporary. The learning advantage isn’t.
AI can produce more code than teams can responsibly review. The answer is not human review everywhere—it is one bounded, end-to-end agent loop that teaches the team when risk is actually falling.
Read articleArticle· Alex David
Your roadmap should be an evidence system, not a feature list.
When AI makes features easier to ship, a useful roadmap has to show what the team believes, what evidence supports it, and what would change the decision.
Read articleArticle· Alex David
AI can build the shortlist. It can’t build consensus.
Software discovery is getting easier. The hard part has moved downstream—to economics, trust, integration, and the humans who still have to agree.
Read articleArticle· Alex David
Shipping is cheap. Judgment isn’t.
AI changed the economics of building software. It did not change the need to choose well.
Read articleArticle· Alex David
You don’t set the price. The customer does.
Pricing is not a number you choose. It is a constraint the market reveals—and a product decision you have to operationalize.
Read articleArticle· Alex David
A voice model is not an AI interviewer
Natural voice makes a good demo. Reliable research requires question-level control, bounded adaptation and a calibration loop.
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Your brand narrative no longer lives on your website.
AI systems form an opinion from evidence distributed across the market—not only from the story a company tells about itself.
Read articleTalk· The Remarkable SaaS Podcast
The Question AI Made Everyone Forget
A podcast conversation about product judgment, customer value, pricing, and choosing what is worth building as AI makes shipping easier.
View talkArticle· G2 Company News
G2 Launches Conversational Software Review Experiences for an AI-First Era
Introducing conversational reviews, AI-assisted review collection, software discovery, and AI-led custom market research.
Read articleTalk· SaaS Unbound
Solving Pricing Challenges for SaaS Companies
Alex discusses customer needs, SaaS pricing, AI monetization, and building Corrily in this SaaS Unbound interview.
View talkTalk· G2 Quarterly Innovation Event
Reimagine an AI-First Review Experience
Alex joins Rachel Bentley to present G2 innovations in conversational reviews, AI software discovery, and custom market research.
View talkTalk· G2 Reach Europe 2026
From AEO to Revenue: How G2 Turns AI Discovery into Pipeline
Alex and Alexis Zheng discuss how answer engine optimization, buyer intent, and customer evidence connect AI discovery to pipeline.
View talkTalk· AEO Conf 2026
How Answer Engines Shape B2B Software Buying Decisions
Alex’s AEO Conf 2026 presentation on how answer engines shape software buying decisions.
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