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Clay

4.8(179 reviews)

Clay automates your data enrichment and email outbound motion by aggregating 50+ data providers, real-time data scraping, and AI message writing into a simple spreadsheet. Filter your dream lead lists with 300+ attributes to target the right leads at the right time, and then use AI to write personalized messages that significantly increase response rates and meetings booked. Trusted by more than 50,000 teams, Clay helps teams rapidly scale outbound without adding headcount. Experiment and run the highest performing campaigns so your sales team can focus on converting their existing pipeline.

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G2 Rating

4.8/ 5.0
179 reviews

Playbooks

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Pricing

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AI Analysis by G2· March 2026

Clay is a data enrichment and outbound automation tool that assists sales and growth teams in creating targeted prospect lists and integrates with CRMs like HubSpot and Salesforce.

Pros

  • Reviewers frequently mention the tool's ability to pull data from multiple sources, its flexibility in building custom workflows, and its time-saving features such as the waterfall enrichment feature and direct push of enriched data into CRMs.

Cons

  • Users mentioned challenges with the learning curve, difficulties in setting up complex workflows, issues with the credit system, and occasional inaccuracies in the data generated.