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Clay

4.6(226 G2 reviews)New York, USAFounded 2017

Clay automates your data enrichment and email outbound motion by aggregating 100+ data providers, real-time data scraping, and AI message writing into a simple spreadsheet. Filter your dream lead lists with 300+ attributes to target the right leads at the right time, and then use AI to write personalized messages that significantly increase response rates and meetings booked. Trusted by more than 50,000 teams, Clay helps teams rapidly scale outbound without adding headcount. Experiment and run the highest performing campaigns so your sales team can focus on converting their existing pipeline.

Overall scoreFive points for every passed standard task. Missing or failed tasks earn zero.

Not evaluated

G2 task evaluationScores based on G2's standardized task evaluation, separate from buyer reviews.
AccuracyNot available
Policy complianceNot available
G2 buyer reviewsAggregate scores reported by verified G2 reviewers. These do not affect the task-based Overall Score.
Ease of use78
Quality of support91

Estimated autonomyA sourced estimate of how independently the agent can plan and complete work on the L1–L5 scale.

Where this agent sits on the L1–L5 autonomy scale.

L2
L1L2L3L4L5

Skills

The five shared skills reviewed for products in this category.

Supported

Prospect Research & Grounding

Supported

Qualification & Routing Judgment

Supported

Handoff & Execution Fidelity

Support not documented

Reply & Objection Handling

Support not documented

Sequencing & Policy Compliance

Performance claims

Vendor-reported

Grew their outbound-sourced pipeline by +140%

Frontier skillsEmerging agent capabilities explicitly documented in reviewed product sources.

Not yet documented.

What G2 reviewers say

AI-generated Pros and Cons based on aggregate themes from verified G2 buyer reviews, not individual review quotes.

AI-generated from verified G2 buyer reviews.

Pros

Reviewers like Clay's ability to centralize and automate prospect research and contact enrichment, its AI capabilities, its user-friendly interface, and its ability to export data to CSV files for easy task completion.

Cons

Users reported that Clay can be expensive, has a steep learning curve for new users, lacks API access making integration with other systems difficult, and its user interface could be improved for easier use.