Part of Launch G2 Buyer Intent Campaigns End to End
Marketing Blueprint
Safety checkedLinkedIn Retargeting & Nurture Audiences
Weekly upload-ready LinkedIn Matched Audiences staged by funnel, plus nurture lists and messaging briefs for each segment.
What problem does this solve?
Produces fresh LinkedIn audiences every week in LinkedIn's exact import format, segmented by signal type and funnel stage, so demand gen can download, upload, and launch without reformatting or manual extraction. Intent audiences decay; this keeps them fresh on schedule.
How does it work?
Weekly, it pulls in-market accounts from G2 (30-day window for audience size), drops current customers and noise, stages them into four funnel segments by signal type (bottom: comparison/pricing; mid: research/profile; top: category views), generates LinkedIn Matched Audience CSVs in LinkedIn's company-list template, creates matching nurture lists for your CRM, and writes a messaging brief with copy angles and email themes per segment. Slack summary shows segment sizes and week-over-week deltas. Output: download CSVs, upload to LinkedIn Audiences, use messaging brief to brief creative and copy teams.
Included Skills
No skills in this group
What's required to run this?
Requires G2 MCP (Buyer Intent subscription). CRM connection optional but recommended to exclude current customers (saves paid ad spend). No LinkedIn connector required; files are produced in LinkedIn's standard import format and uploaded manually by the demand-gen manager. Segments flagged as 'customer' by CRM logic are never included in paid audiences. Without contact enrichment, audience is company-level only.
Key Features
Funnel segmentation
Stages accounts into four segments by G2 signal type: bottom-funnel (comparisons), consideration (pricing/research), top-funnel (category interest), and watch-list (low confidence). Each segment gets tailored ad angle and landing page.
LinkedIn format compliance
CSVs are in LinkedIn's company-list template (domain, company name, country); no manual reformatting needed. Includes upload instructions.
Nurture list sync
For HubSpot customers, nurture lists can be created directly in the platform. For Salesforce, lists output as CSVs for import into your email tool.
Messaging brief
Copy angles and email themes for each segment, grounded in the actual signals those companies are researching.
Segment-size reporting
Flags segments below LinkedIn's 300-company minimum and merges them upward automatically, noting the merge in output.
About This Blueprint
- Industry
- B2B SaaS
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Account Manager at G2