List Building Master

Routes list building questions to the right sub-skill so a question about ICP definition goes to scoring frameworks, a question about finding companies goes to data sources, and a question about email verification goes to data validation. Without routing, you'd build lists reactively instead of following a coherent 7-step pipeline.

Ask about ICP, finding companies, finding contacts, qualifying accounts, email verification, deduplication, ABM account selection, or persona mapping. The orchestrator routes to one of 8 sub-skills or provides a full workflow template. For complete list building, follow the 7-step beginner template: Import Data → Enrich Emails → Merge Columns → Validate → Company Summary → Check Fit → Push to Sequencer. Each step includes tool recommendations (Apollo, Clay, Sales Navigator), data sources, formulas, and quality checkpoints. Output: a verified prospect list segmented by ICP tier (A/B/C/D) with 100-point scoring and ready to send.

Email decay averages 22-30% per year. Keep bounce rate <1%, target 95%+ deliverability. Max 2,500 results per Sales Navigator search (segment to bypass). Tier 1 ABM expects 1:1 custom engagement per 10-50 accounts. Verification via ZeroBounce or Apollo. Deduplication critical when merging 2+ data sources.