Part of Launch G2 Buyer Intent Campaigns End to End
Sales Blueprint
Safety checkedCompetitive Intelligence Digest
Weekly report for sales and product leadership showing actual competitive matchups buyers are running, demand shifts, and recommended actions.
What problem does this solve?
Surfaces the competitive comparisons buyers are actually running this week and where demand is shifting by geo and industry, so leadership makes battle-card and comparison-page decisions on data instead of gut feel. Sales teams armed with refreshed competitive context when in-market buyers are shortlisting.
How does it work?
Weekly, it pulls comparison pairs, competitor ranking, and demand-mix data from G2, suppresses statistically noisy movements, flags new high-intent logos and consideration sets you're absent from, ranks competitors by compare-view volume with week-over-week deltas, and surfaces geo/industry demand shifts. Outputs a 3-sentence TL;DR on top, then findings with owners and recommended actions (max three). Output: leadership report that PMM and sales ops use to brief battle cards, geo-specific teams, and competitive response.
Included Skills
No skills in this group
What's required to run this?
Requires G2 MCP. Comparison-level detail needs Buyer Intent Pro; on lower tiers the digest degrades to demand-mix and new logos and says so. Slack optional (falls back to file). No CRM needed; this is the lightest workflow to adopt. Statistically small samples (e.g., under 30 compare views) are suppressed to avoid noisy week-over-week swings.
Key Features
Competitive ranking
Who buyers compare you against (with week-over-week movement) ranked by compare-view volume. New entrants to your top 3 are flagged.
Shortlist monitoring
Identifies consideration sets you're absent from. Example: 164 compare views of Competitor A vs Competitor B, shortlist you're not on.
Demand geography
In-market volume shifts by region and industry, so EMEA and vertical teams can brief with current data.
New logo detection
High-intent logos this week vs last week, with industry/size context.
Recommended actions
Max three findings per week, each tied to data and assigned an owner (PMM, sales ops, enablement), so the report drives decisions.
About This Blueprint
- Industry
- B2B SaaS
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Account Manager at G2