Build Foundation & Context

Builds and maintains a single source of truth for your ICP, value proposition, win cases, proof points, and campaign learnings. This context file is read by every other skill in the suite, so all downstream steps (list building, email generation, segmentation) are grounded in the same foundational data instead of repeated in separate tools.

Create or update your company context file in four modes: 1. Create mode walks you through building ICP profiles, value props, win cases, proof library, and campaign history. 2. Update mode adds new win cases or refines hypotheses based on new learnings. 3. Call recording capture extracts signals from meeting transcripts and auto-populates ICP, win case, and hypothesis data. 4. Feedback loop imports campaign results from your email sequencer and updates Campaign History and Active Hypotheses. Output: a single markdown context file stored at claude-code-gtm/context/{company}_context.md.