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Part of Run Product Management End to End With AI

Product Blueprint

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Market Research

0May 2026

Personas, segmentation, journey maps, market sizing, competitor analysis. 7 skills, 3 commands.

What problem does this solve?

Grounds product decisions in user research by building personas, segmenting users, mapping journeys, sizing markets, and analyzing competitors so strategy reflects real customer behavior, not assumptions.

How does it work?

Run /research-users to build personas from interview data, segment users by behavior and JTBD, and map the full customer journey. Run /competitive-analysis to analyze competitor positioning and opportunities. Run /analyze-feedback to extract sentiment and themes from NPS responses or user feedback. Output: personas, segment profiles, journey maps, and competitive positioning all grounded in data.

Included Skills

No skills in this group

Key Features

Persona & Segmentation

user-personas: refined personas from research. market-segments: 3-5 customer segments with JTBD.

Journey Mapping

customer-journey-map: stages, touchpoints, emotions, pain points end-to-end

Market Sizing

market-sizing: TAM, SAM, SOM with top-down and bottom-up approaches

Competitive Analysis

competitor-analysis: strengths, weaknesses, differentiation. sentiment-analysis: feedback themes and trends.

User Segmentation

user-segmentation: segment users from feedback by behavior, JTBD, and needs

About This Blueprint

Industry
Technology
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Content & Copywriting Across Formats

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Ishani D.

Account Manager at G2