Intent-Driven Outbound Briefing

Delivers ranked daily briefing of companies actively comparing your product on G2, with account context and drafted outreach matched to their exact signal. Converts intent signals that convert best in the first 24-72 hours into immediate action instead of leaving them in a dashboard that nobody watches.

Once daily on schedule, it pulls fresh high-intent G2 signals, filters by ICP and freshness (14 days max), checks the CRM for accounts with open opps or recent touches to skip them, classifies each target by research type (comparison, competitor, pricing, validation), finds contacts, and drafts personalized cold outreach tied to the signal. Slack delivers the ranked briefing with hygiene notes showing what was filtered. You review and send. Output: prospecting queue sorted by signal strength with draft emails ready for approval.

Requires G2 MCP (Buyer Intent subscription). Contact enrichment (ZoomInfo, Apollo, Sales Navigator) optional but recommended; without it, accounts are flagged 'needs contacts' with a suggested persona search. CRM connection strongly recommended to prevent cold-touching accounts with open opps; workflow runs without it but with prominent 'unchecked against CRM' flag. Never touches signals older than 14 days or exceeds 3 touches per account in GDPR regions.