Growth, Brand & Launch Strategies

Orchestrates high-level strategy across brand, product launch, growth channels, and commercial goals. Instead of running tactical tasks in isolation, these skills guide overall strategy (Product-Led Growth vs Sales-Led Growth vs Marketing-Led Growth, SEO workflow prioritization, pricing tier design).

1. Start with high-level strategy: seo-strategy (workflow order), gtm-strategy (PLG vs SLG vs MLG), branding (voice and story), or cold-start-strategy (first users). 2. These skills map dependencies and prioritization. 3. Branch to tactical skills as needed (domain-selection for infrastructure, pricing-strategy for monetization). 4. Each builds on the previous. Output: a coherent strategy across brand, product, go-to-market, and growth.

Strategy skills are high-level and often orchestrate other skills. seo-strategy and gtm-strategy are good entry points. They assume you have product context filled in (project-context.md). Domain architecture decisions (subfolder vs subdomain vs independent domain) have SEO implications covered in the skill. GEO (generative engine optimization) is newer terrain; skill includes visibility tactics for AI search engines (ChatGPT, Perplexity).