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Part of Run Product and Engineering Workflows With Proven Frameworks

Product and Engineering Frameworks Blueprint

Discover and Validate Product Innovations

0June 2026

Jobs-to-Be-Done, negotiation, Mom Test, and lean startup frameworks for discovering what customers truly need and validating before building.

What problem does this solve?

Identifies what customers actually want to accomplish, not what they say they want. These skills apply JTBD discovery, customer interview methodology, and validation frameworks to ground product decisions in real customer progress instead of assumptions.

How does it work?

Use jobs-to-be-done to reconstruct customer timelines and uncover functional, emotional, and social dimensions of their needs. Run mom-test interviews to talk about their life without leading. Apply negotiation frameworks to high-stakes product conversations. Use lean-startup to validate assumptions with minimal waste. Output: job statements, customer discovery interview guides, validation experiments, and roadmaps grounded in customer progress.

Included Skills

No skills in this group

Key Features

Jobs-to-Be-Done

Discover the functional, emotional, and social progress customers seek; map forces of change; run timeline-based interviews; design products around jobs, not features

Mom Test interviews

Talk about customer life, not your idea; extract signal from past behavior, not hypotheticals; learn when compliments are polite dismissals

Lean Startup

Build-Measure-Learn cycles; design MVPs that test riskiest assumptions; innovation accounting; pivot vs. persevere decisions

Negotiation

Tactical empathy; labeling and mirroring; calibrated questions; Ackerman bargaining for high-stakes product and customer conversations

Monetizing Innovation

Validate willingness-to-pay before building; design pricing informed by customer value, not competitors; package features strategically

About This Blueprint

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Technology
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Ishani D.

Account Manager at G2