Paid Ads Across Platforms & Formats

Configures and optimizes paid ad campaigns for specific platforms so each channel gets its own strategy instead of a generic template. The agent understands platform mechanics (Google Ads Quality Score, Meta lookalike audiences, LinkedIn B2B targeting) and applies them to your product.

1. Decide your primary channels (Google for search intent, Meta for awareness, LinkedIn for B2B, TikTok for younger audiences). 2. Ask for a campaign structure or optimization for each platform. 3. The agent uses platform-specific skills (google-ads, meta-ads, linkedin-ads, reddit-ads, tiktok-ads, youtube-ads) to generate campaign setup, targeting, and creative guidance. 4. Supplement with format skills (display, native, app, CTV) if using secondary channels. Output: platform-specific campaigns with targeting, bidding, and creative recommendations.

Each platform skill assumes access to the platform's UI and API documentation. Google Ads requires understanding Quality Score mechanics. Meta targeting requires audience definition (lookalike, custom, interest-based). B2B (LinkedIn) differs significantly from B2C (Meta, TikTok). Use paid-ads-strategy to decide which platforms fit your funnel before diving into platform-specific skills.