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Part of Run Marketing & SEO Campaigns With AI

Marketing Blueprint

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Analytics, Tracking & Measurement

0June 2026

Traffic analysis, GA4 event tracking, Search Console, SEO monitoring, AI traffic tracking.

What problem does this solve?

Sets up and interprets analytics so you understand what's working across SEO, content, paid ads, and growth channels. Instead of raw data, the agent configures tracking (UTM attribution, event goals, conversion funnels) and shows you what metrics matter for your goals.

How does it work?

  1. Identify your traffic sources: organic (SEO), paid (Google Ads, Meta), direct, referral. 2. Set up tracking: analytics-tracking for GA4 events and conversions, google-search-console for indexing and Core Web Vitals, ai-traffic-tracking for ChatGPT/Perplexity traffic. 3. Run traffic-analysis to understand source quality and attribution. 4. Use seo-monitoring to track rankings and benchmark against competitors. Output: a measurement framework showing which channels drive qualified traffic and conversions.

Included Skills

No skills in this group

What's required to run this?

GA4 setup requires Google Analytics access and basic JavaScript/event tracking knowledge. Search Console requires site ownership verification. AI traffic tracking is emerging; skill covers detection and attribution setup. All analytics skills assume you have traffic to analyze (not immediate for new sites).

Key Features

Tracking Setup

GA4 event tracking, goal setup, conversion funnel, UTM attribution strategy, event naming conventions.

SEO Analytics

Google Search Console analysis (indexing, Core Web Vitals, click-through rate), seo-monitoring (rankings, benchmarking), backlink tracking.

Traffic Analysis

Traffic source quality, dark traffic identification, channel attribution, LTV by source.

Emerging Channels

AI traffic tracking in GA4 and GSC (ChatGPT, Perplexity, Claude, etc.).

About This Blueprint

Industry
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Ishani D.

Account Manager at G2