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Part of Run Go-to-Market Workflows With AI

Sales Blueprint

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Clay Data Enrichment Master

0June 2026

Expert orchestrator for B2B data enrichment and workflow automation using Clay platform.

What problem does this solve?

Routes enrichment requests to the right Clay sub-skill so you get expert guidance on waterfalls, company data, people finding, phone discovery, table setup, AI research, formulas, scoring, and operations. Instead of guessing which enrichment to use or how to save credits, the orchestrator analyzes your question and delivers step-by-step setup.

How does it work?

Ask a question about Clay enrichment, credit optimization, data pipelines, or troubleshooting. The orchestrator routes to one of 9 sub-skills: email waterfall (85%+ coverage), company enrichment (firmographics/technographics), people enrichment, phone waterfall, table setup, Claygent (AI research), Clayscript (formulas), scoring, or debugging. Each sub-skill provides exact setup steps, credit costs, conditional formulas, and common mistakes. Output: a production-ready enrichment pipeline with cost estimates and provider rankings.

Included Skills

No skills in this group

What's required to run this?

Requires Clay account (free tier available, paid enrichment providers charged per row). Clayscript formulas cost zero credits. Waterfall ordering (cheapest first) is critical for cost optimization. Always test with 50 rows before scaling to full table.

Key Features

Email Waterfall

85%+ email coverage using 4-5 provider waterfall with conditional logic to save credits

Company Enrichment

Firmographic, technographic, and contextual data with 500+ production templates

People Enrichment

Decision maker and buying committee discovery using Clay Find People and Boolean search

Scoring & Qualification

Lead scoring with 100-point ICP framework and weighted formula templates

Credit Optimization

Provider rankings, cost analysis, conditional rules, and Clayscript formulas to reduce spend

About This Blueprint

Industry
B2B SaaS
MarketingSafety checked

Technical, On-Page & Content SEO

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Content & Copywriting Across Formats

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Sales

ICP-Filtered Outreach Lists from G2 Buyer Intent

Stop wasting rep time on weak intent signals and mismatched accounts. The workflow ranks ICP-fit buyers by readiness, finds the right contact, and supplies tailored outreach angles for the strongest opportunities.

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Ishani D.

Account Manager at G2