Sales & Marketing Playbook

Master GTM Workflows With AI-Powered Orchestrators

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Published May 2026

7 AI orchestrators plus 33 standalone skills that automate B2B demand generation, list building, email, ads, and sales workflows.

Clay Data EnrichmentCold Email CampaignsLinkedIn Ads & TargetingLinkedIn Content StrategyList Building & ICPWorkflow Automation (n8n)Signal-Based SellingEmail CopywritingGTM StrategySales Triggers

Install Command

Run this command to deploy the playbook to your environment.

Included Skills

Enrich B2B Databases With Clay Workflows

Expert consultant for building data enrichment pipelines, waterfall queries, and automation in Clay.

Email Waterfall SetupPeople & Company EnrichmentClayscript FormulasPhone WaterfallCredit Optimization

Launch High-Reply Cold Email Campaigns

End-to-end cold email strategist for B2B outbound, from first-touch to follow-up sequences and deliverability setup.

Persona-Specific CopySubject Line A/B TestingEmail Sequence StructureInfrastructure Setup (SPF/DKIM/DMARC)Personalization at Scale

Run Profitable LinkedIn Ad Campaigns

LinkedIn Ads strategist with 3-layer funnel architecture, audience targeting, and attribution measurement.

3-Layer Funnel ArchitectureABM Account TargetingHigh-Converting Copy & CreativeConversion Tracking (CAPI + Insight Tag)Budget Allocation & Bidding

Build Viral LinkedIn Organic Content

LinkedIn content strategist for B2B founders and GTM leaders—hooks, storytelling, formats, scheduling, and engagement optimization.

8 Hook FormulasPost Body FrameworksContent Format MultipliersGolden Hour SchedulingEngagement & Repurposing

Build Clean, Qualified B2B Contact Lists

B2B list builder expert for defining ICP, sourcing 100K+ emails/month, and validating data across multiple sources.

3-Layer ICP FrameworkMulti-Source Company SourcingContact Finding & EnrichmentData Validation & HygieneDeduplication & Merging

Automate GTM Workflows With n8n

n8n automation expert for building production-grade GTM workflows—Clay integration, CRM routing, error handling, and self-hosting.

Production Workflow ArchitecturesClay ↔ n8n Bidirectional IntegrationCRM Automation (HubSpot, Salesforce)Error Handling & ResilienceSelf-Hosting & Cost Optimization

Close Deals Faster With Buying Signals

Signal-based selling expert achieving 35-40% reply rates by targeting in-market accounts across 9 signal types.

Job Change SignalsFunding & M&A SignalsHiring & Expansion SignalsWebsite Visitor Identification & Tech ChangesMulti-Signal Scoring & Prioritization

The Problem

GTM teams struggle to execute complex campaigns because they lack a centralized system for cold email, list enrichment, LinkedIn strategy, and signal-based outreach. Ad hoc tools create bottlenecks: you spend time learning platforms instead of selling. You need a unified, Claude-integrated toolkit that routes you to the right playbook in seconds.

Step-by-Step Workflow

1
Clay
Step 1 using Clay
2
N
n8n
Step 2 using n8n
3
Instantly
Step 3 using Instantly
4
S
SmartLead
Step 4 using SmartLead
5
lemlist
Step 5 using lemlist
6
Apollo.io
Step 6 using Apollo.io
7
HubSpot Sales Hub
Step 7 using HubSpot Sales Hub
8
Salesforce Sales Cloud
Step 8 using Salesforce Sales Cloud
9
LinkedIn Learning
Step 9 using LinkedIn Learning
10
Slack
Step 10 using Slack

How It Works

Ask Claude a GTM question and the orchestrator routes you to the right sub-skill automatically. For example: 'How do I enrich 10k emails in Clay?' loads the email-waterfall sub-skill. 'Write me a cold email for a VP' loads atl-messaging. The standalone skills give you quick-reference templates, frameworks, and benchmarks without needing deep workflow context.

The Biggest Win

Go from zero to launching a 7-figure GTM campaign in hours instead of weeks—with expert guidance at every step.

Watch Out For

These skills assume familiarity with B2B outbound (cold email, LinkedIn, sales development). If you're new to GTM, start with gtm-philosophy and buying-signals-6 standalone skills before tackling master orchestrators. Clay and n8n require active accounts and have per-use credits/hosting costs (~$300-500/month for production). LinkedIn has strict connection limits and API restrictions. Email deliverability requires 4-8 weeks of warmup before first campaign.

Under the Hood

Built for Claude Code (Claude's native skill system). Each master skill includes 9-10 sub-skills in .claude/skills/ folders. Resources are Markdown files with templates, frameworks, and video walkthrough links. Install by adding master-skills/ and skills/ directories to Claude Code context. Requires Claude 3.5 Sonnet or newer for complex routing logic.